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Financial Metrics:

CAC (Customer Acquisition Cost)

Average Revenue Per User (ARPU)

LTV (Lifetime Value)

Average Order Value (AOV)

Gross Margin

Operating Margin

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)

ROI (Return on Investment)

NPV (Net Present Value)

Payback Period

MRR (Monthly Recurring Revenue)

Net MRR Growth Rate

ROAS (Return on Advertising Spend)

Engagement & Activity Metrics:

DAU (Daily Active Users)

MAU (Monthly Active Users)